Marketing Your Firm through Brand Authenticity | FREE for ISCPA members
Overview
This event is only available to ISCPA members. Not an ISCPA member? Join today!
Highlights
Join us on May 6th for Marketing Your Firm through Brand Authenticity. In this session you'll discover how strategic marketing drives revenue, strengthens culture, and attracts top talent. Learn how to align your messaging with your firm's authentic brand identity to build lasting client relationships and stand out in a competitive market. Chief Marketing Officer Micholyn Fajen of Fajen Consulting, a boutique marketing firm, will lead this session, offering expert guidance on leveraging authenticity for long-term success.
Designed For
All CPAs.
Leader(s):
Leader Bios
Benjamin Currie, Chief Financial Officer, TruBank
Ben Currie, CPA, is the CFO of TruBank in Indianola, Iowa. Previously he held positions at Meredith Corporation and RSM US LLP. While at RSM within their audit services, Ben focused primarily on financial institutions where he served both public and private bank holding companies with total assets ranging from approximately $100 million to over $1 billion. Ben earned a bachelor's degree from Iowa State University in both accounting and finance and is an active CPA. Within the community, Ben has been active with the Iowa Society of CPAs serving on the Financial Institutions Committee, including serving as chair, Iowa CPA Education Foundation Advisory Committee, speaking during Accounting Opportunity Week and high school career fairs, and participating in Iowa CPAs Month of Service. He is the current President of the Iowa Chapter of the American Marketing Association, classroom volunteer for Junior Achievement of Central Iowa, and currently serves on his church's Finance & Audit Committee.
Micholyn Fajen
Micholyn Fajen is the founder and chief marketing officer of Fajen Consulting. With more than 20 years of experience in marketing, Micholyn specializes in market research and analytics, social media, SEO, and award-winning campaign design. Her experience has allowed her to create marketing campaigns for Fortune 500 companies such as Snap-on Tools, Solutia/Shaw Carpeting, NAPA, and Wells Fargo. Recognized as an award-winning writer/editor/marketer, Micholyn strives for excellence, delivering measurable solutions. She graduated with honors from Grand View University and has served as an adjunct Web instructor.
Micholyn is also a joint owner of MonitorBusinessReviews.com a SaaS solution created to offer service-industry clients a dynamic way to generate, monitor, manage, and respond to online customer reviews and feedback.
Specialties: Market Research, Strategy, and Execution. Social Marketing, Digital Marketing, and Brand Marketing and Strategy. Web Development, SEO, Content Marketing.
Member Price $0.00