How to Create an ROI-Based Marketing Plan for Your Firm

Overview

This course will help you develop a strategic marketing and business development plan for your firm using 7 key principles to help maximize lead generation. You will learn how to establish and grow your B2B business in any niche using time-tested strategies, proven processes for attracting and retaining customers, and how to measure your results so you can spend your money and time effectively to own your market and attract higher ROI clients. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Highlights

The major topics covered in this course include:

• Clarifying and communicating the unique value you provide to your chosen market.
• Choosing the market(s) you will be successful serving.
• Developing a successful go-to market and subsequent demand and lead gen strategy.
• Creating an easy to maintain customer nurture, demand and lead generation system.
• Determining your marketing budget, goals, objectives, and the right tactics to choose in order to support them.

Prerequisites

None

Designed For

Accounting professionals developing and offering advisory, accounting and tax services.

Objectives

After attending this presentation, you will be able to...

• Identify profitable business niches
• Recognize how to deliver a marketable service offering
• Identify strategies for lead generation that deliver against ROI targets.

Preparation

None

Notice

This course is offered by a 3rd party vendor and will not be accessible in the My CPE Tracker section of the ISCPA website. Course access information will be emailed directly to you by CPA Crossings.