Tell Me a Story: Don't Just Simply Relay Your Financial Results 2024

Overview

Everyone enjoys a good story. Stories create mental pictures, stimulate critical thinking and provide concrete examples of theoretical concepts. Learn to become a memorable speaker who can move, motivate and lead others through the craft of storytelling. Don’t just relay your financial results. Discover how to mesmerize your company’s audiences in a way that makes it easy for them to come away motivated for action that can improve their bottom line. Remember, if the audience didn’t get the message, the message was probably delivered in an unmemorable way! Boost your business communication effectiveness through the medium of storytelling.

Highlights

• The creation of memorable messages
• The science of storytelling
• Real-world examples of storytelling and their operational impact on the business
• Ten thoughts for the road
• Three cases

Prerequisites

None

Designed For

CPAs and financial professionals.

Objectives

• Identify how stories enhance your message
• Identify the science behind storytelling magic
• Recognize the real-world examples of storytelling excellence
• Recognize how to improve your business communication effectiveness by applying 10 thoughts for the road

Preparation

None

Notice

This course is offered by a 3rd party vendor. Login instructions will not be accessible in the My CPE Tracker section of the ISCPA website. Login instructions will be emailed directly to you by California Education Foundation (CalCPA).