Pricing Client Accounting Services 2024
Overview
Understanding how people make buying decisions is key to any successful pricing strategy. By grasping the concepts of how humans make decisions, you can be better equipped to price successfully and increase your profitability. This session will provide a look at behavioral economics, marketing strategy, customer psychology and how these principles should be applied to pricing. This course is ideal for any professional who is interested in being among the leaders in the profession, moving away from the old business model of “We sell time” while embracing the critical success factors of the knowledge economy, will find this presentation stimulating, dynamic, and thought-provoking.
Highlights
- Understand how psychology influences your pricing decisions
- Learn how behavioral economic effects influence pricing
- Comprehend what and how people buy
- How to develop and price options
- Using the Stan Shih Smile Curve to determine the value of various services
Prerequisites
None
Designed For
CPAs, attorneys, financial professionals insurance professionals and enrolled agents.
Objectives
- Recognize the First and Second Law of pricing and how they influence your pricing decisions
- Identify anchoring and framing effects that influence pricing
- Determine your highest value offerings using the Stan Shih Smile Curve
Preparation
None
Notice
This course is offered by a 3rd party vendor. Login instructions will not be accessible in the My CPE Tracker section of the ISCPA website. Login instructions will be emailed directly to you by California Education Foundation (CalCPA).
Leader(s):
Leader Bios
Ronald Baker, VeraSage Institute
Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and a radio talk-show host on the www.VoiceAmerica.com show: The Soul of Enterprise: Business in the Knowledge Economy. As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995 and has authored fifteen courses for them, including: You Are What You Charge For: Success in Today’s Emerging Experience Economy (with Daniel Morris); Alternatives to the Federal Income Tax; Trashing the Timesheet: A Declaration of Independence; Everyday Economics; Everyday Ethics: Doing Well by Doing Good; The Best Business Books You Should Read; Pricing on Purpose: Creating and Capturing Value; Measure What Matters to Customers; and Innovating Your Business Model. Ron has toured the world, spreading his value-pricing message to over 120,000 professionals.
Non-Member Price $119.00
Member Price $89.00