Surgent's Building Your Personal Brand

Overview

A personal brand is your story. Having a well-defined personal brand can help you not only cultivate powerful connections but also set you apart. Explore the integral components to building a strong brand and gain strategies to help you create your own marketable personal brand.

Highlights

• The relevance of brand vs. reputation
• Key components of a personal brand
• Breaking down the who, what, where, when, why, and how of creating a personal brand

Prerequisites

None

Designed For

Professionals seeking to create their personal brand

Objectives

• Recognize the relevance of a strong personal brand
• Understand how reputation, relationships, and other factors impact a brand
• Identify your personal brand and formulate actionable steps to build your brand

Preparation

None

Notice

This is a self-study/on demand course offered by a 3rd party vendor and will NOT be accessible in the My Upcoming CPE section of the ISCPA website. Course access information will be emailed directly to you by Surgent Professional Education. The course expires one year from the purchase date. Format = text only download.