The Top Ten Business Myths 2024
Overview
As businesses evolve, ideas about business don’t always follow suit. Examine ten business myths while discovering better practices to align an organization with the realities of operating in a knowledge economy. We’ll cover six transformational questions to enhance your organization’s wealth-creating capacity. Also, could you get answers to the five most important questions organizations should reflect upon to remain relevant?
Highlights
- Growth for the sake of the growth is the ideology of the cancer cell
- Effectiveness trumps efficiency
- Ideas have more value than their mere execution
- What determines value and how much customers are willing to pay?
- Is business a zero-sum game?
Prerequisites
None
Designed For
CPAs, executives and financial professionals.
Objectives
- Identify why so much of the conventional business wisdom is more conventional than actual wisdom
- Determine how to overcome these myths and focus on what truly matters in your organization
- Recognize the six transformational questions that will take your organization to the next level
- Recall Peter Drucker's Five Most Critical Questions for any organization
Preparation
None
Notice
This course is offered by a 3rd party vendor. Login instructions will not be accessible in the My CPE Tracker section of the ISCPA website. Login instructions will be emailed directly to you by California Education Foundation (CalCPA).
Leader(s):
Leader Bios
Ronald Baker, VeraSage Institute
Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and a radio talk-show host on the www.VoiceAmerica.com show: The Soul of Enterprise: Business in the Knowledge Economy. As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995 and has authored fifteen courses for them, including: You Are What You Charge For: Success in Today’s Emerging Experience Economy (with Daniel Morris); Alternatives to the Federal Income Tax; Trashing the Timesheet: A Declaration of Independence; Everyday Economics; Everyday Ethics: Doing Well by Doing Good; The Best Business Books You Should Read; Pricing on Purpose: Creating and Capturing Value; Measure What Matters to Customers; and Innovating Your Business Model. Ron has toured the world, spreading his value-pricing message to over 120,000 professionals.
Non-Member Price $209.00
Member Price $159.00